Public service announcement as a tool for building trust in organ donation
https://doi.org/10.23873/2074-0506-2023-15-2-226-237
Abstract
Rationale. In developed countries, public service announcement has long been a universal tool for diagnosing and correcting social behavior, including the donor activity increase. Considering the existing organ donation popularization inertia in Russia, the review of positive foreign public service announcement examples has a high scientific and practical relevance.
Aim. To study the world examples of organ donation public service announcement.
Material and methods. We reviewed public service announcement products of donor organizations from Spain, Portugal, Italy, the Vatican, Belgium, Argentina, Brazil, France, Germany, Singapore, and Japan. We assessed the popularization of organ donation in Russia and highlighted the ways for its improvement.
Conclusion. Organ donation public service announcement are widely used both in "Opt In" and "Opt Out" countries and have a high potential for forming a positive public opinion in the Russian Federation. In Russia, the activities aimed at promoting organ donation are insufficient, there is a need to scale it up. In this regard, independent non-profit organizations with the necessary professional staff and marketing competencies can be considered as reliable partners for the government in conducting educational work on organ donation, in particular, in the public service announcement implementation.
Supporting agencies: The study was supported by the Grant from the International Scientific Council for Young Scientists of the Kazan State Medical University
About the Authors
A. A. Anisimov
Kazan State Medical University;
Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
Andrei A. Anisimov, Assistant of the Forensic Medicine Department; Senior Lecturer at Department of Emergency Medicine and Simulation Medicine, Institute of Fundamental Medicine and Biology,
25%, development of the study concept and design, analysis and interpretation of data, verification of key intellectual content, approval of the manuscript for publication
49 Butlerov St., Kazan 420012;
18 Kremlevskaya St., Kazan 420008;
A. R. Abdullina
Kazan (Volga Region) Federal University
Russian Federation
Russian Federation
Aysylu R. Abdullina, Student
25%, data collection, analysis and interpretation
18 Kremlevskaya St., Kazan 420008
A. T. Raimova
Kazan State Medical University
Russian Federation
Russian Federation
Adelina T. Raimova, Student of the Pediatrics Faculty,
25%, data collection, analysis and interpretation
49 Butlerov St., Kazan 420012;
Yu. A. Anisimov
N.V. Sklifosovsky Research Institute for Emergency Medicine;
A.I. Yevdokimov Moscow State University of Medicine and Dentistry
Russian Federation
Russian Federation
Yuriy A. Anisimov, Cand. Sci. (Med.), Surgeon, Department of Kidney and Pancreas Transplantation; Senior Laboratory Assistant, the Department of Transplantology and Artificial Organs,
25%, data collection, analysis and interpretation
3 Bolshaya Sukharevskaya Sq., Moscow 129090;
20 Bldg. 1 Delegatskaya St., Moscow 127473
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Review
For citations:
Anisimov A.A., Abdullina A.R., Raimova A.T., Anisimov Yu.A. Public service announcement as a tool for building trust in organ donation. Transplantologiya. The Russian Journal of Transplantation. 2023;15(2):226-237. https://doi.org/10.23873/2074-0506-2023-15-2-226-237
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